Its A 10 Potion 10 Collection

A repairing & nourishing daily shampoo Creates a rich lather to gently cleanse & detangle hair C...

A repairing & nourishing daily conditioner Contains Keratin Amino Acids to restore natural moistu...

A nutritive & strengthening conditioner Provides nourishing, detangling & frizz-taming benefit...

A high performance shampoo for all hair types Nourishes hair with a rich blend of vital ingredien...

A nutritive & strengthening conditioner Provides nourishing, detangling & frizz-taming benefit...

A high performance leave-in treatment for incredible hair immediately Repairs dry damaged hair & ...

A high performance shampoo for all hair types Nourishes hair with a rich blend of vital ingredien...

A repairing & smoothing shampoo Features a sulfate-free, creamy whipped formula to deeply cleanse...

A deep conditioning & all-in-one hair treatment Takes extra-special care of curly & wavy hair De...

A high performance mask to promote well being of your hair Remarkably nourishes, softens & smooth...

A nutrient-rich, silk-infused daily shampoo Helps gently cleanse while hydrating & strengthening ...

A nutritive & strengthening conditioner Contains Keratin Amino Acids & Hydrolyzed Keratin that de...

A nutrient-rich, silk-infused daily shampoo Helps gently cleanse while hydrating & strengthening ...

A shine-boosting gentle daily cleansing shampoo Combines the newest technology with a specialized...

A daily brightening & protective shampoo Targets the special needs of platinum blondes, ash blond...

A multi-benefit clay mask for blonde hair Formulated with natural ingredients to restore, protect...

A daily brightening & protective shampoo Targets the special needs of platinum blondes, ash blond...

A multi-benefit blow dry hair gloss Formulated with highly effective moisturizers that strengthen...

A hydrating shampoo that delivers twirl-worthy tresses straight from the shower Supplies’ just-ou...

A hair oil that gives shine & control with salon-quality results Acts as an intensive natural con...

A restorative leave-in treatment designed to rebalance & soothe the scalp Employs potent natural ...

A restorative shampoo designed to detoxify & soothe the scalp Employs kaolin clay, gently lifting...

A restorative conditioner designed to rejuvenate the scalp & reveal gorgeous tresses Employs amin...

A restorative scalp serum designed to rebalance oily skin & reduce scalp discomfort Employs natur...

A deep conditioning hair mask treatment Formulated with Hydrolyzed Silk, an easy-to-absorb silk p...

A multi-tasking, non-greasy styling balm Formulated with professional-grade ingredients to beauti...

A protective facial serum for dry, sensitive or reactive skin Contains 10% L-ascorbic acid, a f...

A lightweight, hydrating, water-based serum for blemish-prone skin Targets visible shine, signs o...

A vegan, more gentle facial exfoliant in serum form Features a larger molecular weight than other...

This creamy, non-drying lip pencil helps define the lips Velvety texture & glides on smoothly Lo...

A smart, oil-free liquid foundation Features a silky texture that blends seamlessly with skin Pr...

A skin-enhancing foundation designed to provide a natural, sun-kissed glow while offering sun prot...

A muted nut-inspired blush palette featuring four harmonious earthy tones designed to deliver a na...

A long-wearing eyeliner that outlines the eyes with just one stroke Features a waterproof, smudge...

A one step exfoliating & retexturizing facial treatment Formulated with 10% pharmaceutical grade ...

A gentle facial moisturizer that soothes and nurtures the skin. Formulated with ten carefully sele...

A powerful liquid eyeliner to help redefine the eyes Gives bold color for a dramatic, signature l...

A shimmery powder that illuminates the complexion Captures & reflects light to create an elegant ...

A lightweight, potent skin exfoliating lotion High-strength formulation with Glycolic & Citric Ac...

An emollient, antioxidant-rich moisturizer Contains 10% Gluconolactone & Vitamin E to gently exfo...

An automatically retractable pencil eyeliner Features an ultra-long-lasting, waterproof formula ...

A 3-in-1, 24-hour shadow, kohl & liner stick Vegan formula gives an intense pigment with a blenda...

A vegan, fast-acting & ultra-targeted facial serum Peptide-rich formula helps control melanin pro...

An aromatic anti-aging facial serum with 95% ingredients of natural origin Fresh & silky texture ...

A mascara that delivers volume, length & curl Developed with an innovative formula that transform...

A daily serum that gives dull complexions a boost Features a lightweight & fast absorbing texture...

A moisturizing foundation cushion that gives all day hydration feel & natural finish Enriched wit...

A silk-infused blush that uncovers the secret to a radiant flush Introducing a blend that imparts...