Virtue Smooth Shampoo 500ml/17oz

A powerful in-shower daily smoothing shampoo Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Contains Pink Pomelo, rich in Vitamin A, C, B1 & zinc to restore hair's vitality Blended with Phospholipids derived from natural soybeans to fight frizz & protect against humidity Enhanced with Gotu Kola, a multi-tasking Indian herb to promote strength, smoothness & luster Re-paves rough cuticles & reduces friction between each strand Scented with a restorative blend of flower, fruit & herbs Leaves hair silky-soft, clean & hydrated Color-safe, paraben-free & gluten-free

Smooth & Silken Set: 1x Smooth Shampoo - 60ml/2oz 1x Smooth Conditioner - 60ml/2oz 1x Restorative Treatment Mask - 15ml/0.5oz Ideal both for personal use & as a gift

A hydrating, nourishing & repairing shampoo for curls Features a rich, non-drying formula that gently cleanses hair while removing excess oils & build-up to maintain the natural curl pattern Protects against humidity, heat & environmental damage while mending & prepping hair for manageable & frizz-free styles Contains Alpha Keratin 60ku® that works with specially chosen hydrators & curl-optimizing polymers to repair brittle hair that’s more prone to breakage Loaded with water-soluble jojoba oil to provide moisture to enhance shine, compatibility & detangling Infused with specialty carob gum (ceratonia siliqua) to form a sheer film to lock in moisture Enriched with vegetable-derived polymer from lond bean to facilitate curl formation & definition Boosted with specialty rice protein & extract with sunflower seed oil to provide solar protection from the drying & damaging effects of UV rays Keep curls springy, shiny & full of life Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes Free Of parabens, phthalates, silicones, sulfates, formaldehyde donors, synthetic colorants & dyes Color-safe, gluten-, cruelty-free & vegan

A balancing shampoo for oily or flat hair Purifies & cleanses scalp & hair gently yet effectively Boasts a 14% moisture level to create a whole new level of hydration for hair & more importantly, sustains this moisture Developed with a splendid blend ratio of 40% rosemary, 35% chamomile & 25% lavender for a herbal formula Contains deep hydrating & replenishing ingredients such as aloe vera, spanish chia seed oil, orange fruit extract, squalene & collagen Creates voluminous & airy texture for hair Improves scalp health & prevents hair thinning Balances & controls sebum, strengthens hair & prevents hair loss. Scented with a fragrance of lily of the valley & herbs Antibacterial, anti-inflammatory & antioxidative Leaves hair hydrated, shine Free from sulfate, synthetic dyes, paraben, synthetic antioxidants & mineral oil

A smoothing shampoo that detangles & straightens hair Retains moisture in hair, making it silky smooth & easy to comb through with fingertips Cleanses scalp & hair gently yet effectively Boasts a 14% moisture level to create a whole new level of hydration for hair & more importantly, sustains this moisture Made with 3 types of honey: 50% Manuka honey from New Zealand, 30% Himawari Honey from Myanmar & 20% raw honey from Japan Contains organic argan oil, golden silk, hyaluronic acid & keratin for nourishing effect Focuses on repairing frizz, dull & fried hair Scented with a fragrance of honey & fresh fruit Leaves hair hydrated, shine & healthy Free from sulfate, paraben, mineral oil, synthetic antioxidants & animal testing

A smoothing & straightening shampoo Infused with Organic Argan Oil to create luxurious lathering with deep cleansing effect Packed with Cuticle Keratin to detect & repair damaged hair cuticles to detangle frizzy & coarse hair for improved manageability Contains Organic Quinoa & Baobab Oil which intensively nourish hair strands & restore moisture for smoother, straighter hair Nourishes the scalp without stripping off its natural moisture Restores hair’s radiance & leads to smooth & exceptionally soft hair Free of Silicone & Sulfate

An oil-rich, deeply nourishing & ultra-smoothing shampoo Contains a rich blend of 7 smoothing oils to nourish & add shine Harnesses Frizz-Blocking Barrier technology to fight frizz before it forms Infused with spirulina protein to strengthen & nourish hair Adds moisture & silkiness without weighing hair down Perfect for any frizz-free look, curly or straight Safe for all hair types including colored & chemically treated Vegan, silicone-free, PEG-free, gluten-free & color safe

A smoothing shampoo for unruly hair Features an optimized base to create abundant lather Helps gently cleanse hair while delivering the right dose of evenly distributed care Contains cationic polymer, a surface-morphing active ingredient & Research Ceramide Provides fluidity & anti-frizz benefits Leaves hair sleek, shiny & manageable

A gentle shampoo for all hair types Deeply hydrates hair to restore softness Offers protection from harmful UV rays & environmental factors Enhanced thermal protectors minimize damage from heat styling Leaves hair smooth & manageable Suitable for daily use