Virtue Recovery Shampoo 500ml/17oz

A powerful in-shower daily smoothing shampoo Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Contains Pink Pomelo, rich in Vitamin A, C, B1 & zinc to restore hair's vitality Blended with Phospholipids derived from natural soybeans to fight frizz & protect against humidity Enhanced with Gotu Kola, a multi-tasking Indian herb to promote strength, smoothness & luster Re-paves rough cuticles & reduces friction between each strand Scented with a restorative blend of flower, fruit & herbs Leaves hair silky-soft, clean & hydrated Color-safe, paraben-free & gluten-free

A powerful in-shower daily smoothing shampoo Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Contains Pink Pomelo, rich in Vitamin A, C, B1 & zinc to restore hair's vitality Blended with Phospholipids derived from natural soybeans to fight frizz & protect against humidity Enhanced with Gotu Kola, a multi-tasking Indian herb to promote strength, smoothness & luster Re-paves rough cuticles & reduces friction between each strand Scented with a restorative blend of flower, fruit & herbs Leaves hair silky-soft, clean & hydrated Color-safe, paraben-free & gluten-free

A hydrating, nourishing & repairing shampoo for curls Features a rich, non-drying formula that gently cleanses hair while removing excess oils & build-up to maintain the natural curl pattern Protects against humidity, heat & environmental damage while mending & prepping hair for manageable & frizz-free styles Contains Alpha Keratin 60ku® that works with specially chosen hydrators & curl-optimizing polymers to repair brittle hair that’s more prone to breakage Loaded with water-soluble jojoba oil to provide moisture to enhance shine, compatibility & detangling Infused with specialty carob gum (ceratonia siliqua) to form a sheer film to lock in moisture Enriched with vegetable-derived polymer from lond bean to facilitate curl formation & definition Boosted with specialty rice protein & extract with sunflower seed oil to provide solar protection from the drying & damaging effects of UV rays Keep curls springy, shiny & full of life Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes Free Of parabens, phthalates, silicones, sulfates, formaldehyde donors, synthetic colorants & dyes Color-safe, gluten-, cruelty-free & vegan

A gentle toning & nourishing shampoo Uses all-natural botanicals & 100% natural colorants to brighten & gently neutralize brassiness Made with the proprietary Alpha Keratin 60ku® protein to heal & strengthen hair Contains a special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract & 100% natural salicylic acid from wintergreen leaf extract to provide subtle, cumulative brightening of yellow tones & rinse away brassiness Loaded with viola odorata flower & leaf extract, lavender flower extract & rosemary leaf extract to neutralize brassiness Infused with turmeric root extract to work in conjunction with a mineral complex to provide antioxidant protection against the damaging & color-distorting effects of UV/solar exposure, environmental pollutants & free radicals Scented with a warm fragrance blended of bright & calming ingredients including yuzu zest, chamomile & creamy sandalwood Free of harsh, stripping ingredients, purple color deposits & sulfate Suitable for all shades of natural & color-treated hair, including silver & gray

A gentle everyday hair cleanser, the Superfood Recovery Shampoo will supercharge your daily hair routine without weighing down your strands. A clean formula that makes the perfect daily shampoo for every hair type: gentle coconut-based suds, shine inducing wheat proteins and an antioxidant sugar derivative. Totally silicone-free.

An intensely hydrating shampoo for thick or coarse, dry hair Rich, luxurious formula restores elasticity to dehydrated hair Gently cleanses hair without stripping vital moisture Powered by Hydramine Sea Complex, a blend of unique natural moisturizing elements from the ocean Helps restore hair’s hydrolipidic barrier while preventing dehydration Leaves hair smooth & bouncy

A gentle, strengthening, silicone-free shampoo for bleached, damaged & fragile hair Features a dense & foamy lather without weight or residue Gentle Conditioning Complex contains Cica as key ingredient to promote healthy, strong hair Restores strength, softness, shine & healthy touch to hair

Fan Favorites Kit: 1x Recovery Shampoo - 240ml/8oz 1x Recovery Conditioner - 200ml/6.7oz 1x Healing Oil - 50ml/1.7oz 1x Restorative Treatment Mask - 50ml/1.7oz Ideal both for personal use & as a gift

A light, dual-action whipped cream that detoxifies scalp of build-up & impurities Provides residue-free hair conditioning & scalp balancing effects Beta Hydroxy Acid (BHA) gently lifts dry aged cells without adding residue Papain & bromelain, the rice beads & fruit enzymes that offer dual-action exfoliation Kalahari melon oil & jojoba oil provide moisture balance Alpha Keratin 60ku® repairs hair with each use Rice exfoliator sloughs away dead skin cells to leave scalp smooth Coconut, jojoba & kalahari melon oils provide essential hydration for hair & scalp Scented with a soothing blend of lavender, chamomile, white tea, bergamot, magnolia buds & a light touch of creamy sandalwood Free of parabens, sulfates, phthalates, synthetic colors & dyes Color-safe, gluten-free, cruelty-free & vegan